My maid asked me to give her some advance and the reason- some boy was coming to see her daughter for marriage. Her look told me there was some problem so I inquired if they were looking for dowry but it turned out that the reason was her dark skin. They wanted a simple, homely, fair and beautiful girl.
Well who says marriages are made in heaven, they are made in melanin cells..
I asked her why she is so concerned about the dark skin. So many Bollywood actresses are dusky and beautiful. She was not convinced and quoted some fairness cream ad saying her daughter may face difficulties later in life as her hubby may go for other fair women and that will kill her.
I reluctantly gave her the money and she happily said that it will bring her five tubes of fairness cream and regular use will make her daughter look beautiful in just a fortnight. I was shocked for I had not imagined the money was for fairness creams.. I gave her good sounding and then wondered how much the fairness ad campaigns are psychologically affecting the young and old. There was no value for the talent and intelligence ..what counted was the fair skin.
The same night I saw a disgusting ad on the TV where in a music video cum ad where a dark skinned girl contemplates suicide when miraculously this fairness product appears out of no where and in an instance she is blanched and fulfills her dream as a famous singer, life becomes fair once more.
I wondered whether the I&B ministry knows about this alarming ad and plans to do something about it. Such a disgusting ad was all I could think.
The four letter F word (Fair) seems to be the leading factor in each and every sphere of life. All girls want to be Nicole Kidman and now even men seem to be following Shahrukh Khan’s fairness campaign dreaming of the rose petal filled bath tub and the beauties around him.
Fooled by the fairness ads people forget the difference between a good complexion and color and the whooping 800 crore market of skin lightning cream industry cashes on the stupidity of the masses. Fairness creams, lotions even soaps .. it is unbelievable to what length the market will go and unfortunately the society laps it up.
It is not just the uneducated who have a fixation for fair skin. A neighbor spent 2k to get a specialized skin lightning treatment in an upmarket saloon only to realize that the cost kept going up and in the process she now had additional dark circles. Buy one get one free. I said.
I love my dusky skin and hate people who are in continuous pursuit of trying to look fair. The classic Indian beauties are all dusky and I think it is the attitude that matters not the color of your skin.
Wonder when this racist attitude will end where the fair skin is the emblem of virtue and desire. A country where there is a hue and cry over every little thing and the I&B industry plans to ban the international fashion channels, does anyone care to put an end to what’s being promoted in the name of advertising.
Disgraceful is the only word that comes to my mind. I think people ought to appreciate the beauty within a person. Skin tone barely scratches the surface of what makes a person beautiful.
Read this on a forum so sharing it here
“People are like coffee. Real connoisseurs drink it straight up dark. They know the rich vibrant flavors and textures of a deep colored brew. Dark roasts like Colombian, French, Viennese, are simply exotic beauties that ensnare the senses. And ah espresso, a shot of real dark espresso will keep you running all day.
On the other hand wussies cannot handle the real thing. They need all that cream and sugar to lighten it up and sweeten the deal. Often to the point that you have to gag on that filthy saccharine laced solution with ugly pasty opulence. What do they know about true taste?
So the conclusion is that those who are obsessed with fairness are wussies. some Indians are wussies. Half the country does not appreciate coffee. Darned followers of tea drinking bootwearers!!!!”
Well what would one say to that ..I being a coffee addict myself.
this is my NaBloPoMo post for today